About Us
Zènö™ works on the principle of Endotapping™ formulated by its inventor JP Giacomini: “when a painless stimulus is applied repeatedly to the horse, he will first, resist it, ignore it, relax on it, learn from it and finally retain it”. The nervous system response sequence is the same: “Resist, Ignore, Relax, Learn, Retain™”. This is the very progression by which muscle memory is acquired.